Stories

PHOENIX Croatia manufacturer event in Zagreb

Stories

To show our manufacturer partners that we are more than just box movers and have a variety of value-adding services that help them grow their revenues, PHOENIX Croatia invited manufacturers to an informative lunch event at the Westin Hotel in downtown Zagreb. 

Managing Director Josip Matusinovic welcomed more than 70 guests from more than 30 manufacturers on 15th November 2017. Olaf Christiansen, Head of Marketing Pharma Services Europe, gave a short PHOENIX group company overview showing our coverage and local expertise in Europe that enables us to offer value-added services to our industry partners: PHOENIX All-in-One.

Robert Furar from PHOENIX' cooperation partner Doctrina informed about their industry survey underlining the importance and need of digitalisation with new channels, such as webinars. 

Hrvoje Barlovic from the Croatian Marketing, who organised the entire event, showed the guests the multichannel approach - including webinars for doctors in the future. 

Vesna Babic, Brand Manager of our Croatian PHOENIX Pharmacy Cooperation program Adiva, member of the European PHOENIX Pharmacy Partnership, finally presented news around the successful cooperation and the new digitalisation strategy. 

During the ensuing lunch buffet on the 17th floor of the Westin Hotel Zagreb, a beautiful location high above the rooftops, the guests discussed topics of interest with the PHOENIX team. 

The overall feedback was very positive, so it will for sure not be the last event of that kind in Croatia.