PHOENIX present at PharmaTalk in Berlin
On 4th and 5th June, PHOENIX group was present at the PharmaTalk congress in Berlin. Olaf Christiansen, Head of Marketing, Julia Hassfeld, Marketing Manager from PHOENIX group, and Alexandra Schneider, Purchase Director PHOENIX Germany, joined the two-day-event in the German capital with their own exhibition stand.
With a 30-minute workshop led by Olaf Christiansen and a presentation focusing on patient centricity, PHOENIX furthermore contributed to the conference agenda. The session provided a closer look at the patient centricity programmes at PHOENIX group, showing how patient-centric concepts are now being integrated into PHOENIX group’s All-in-One service programme. The overall focus was layed on providing a range of solutions, including adherence services, vaccination campaigns, healthcare education, and a new medication therapy management app for oncology patients in which is primarily based on patient experience and individualisation.
“With our All-in-One solution offering, we have become an integrated partner and solution provider for the healthcare industry, providing end-to-end solutions and patient-centric programmes across Europe,” Olaf explained. “PHOENIX group’s All-in-One services provide tailor-made solutions for the patients' individual needs with additional targeted and responsive care creating added value for all parties, promoting both patient and financial outcomes,” he added.