The partnership between PHOENIX and Zentiva in Bulgaria is a win-win cooperation both for PHOENIX and Zentiva, and for the pharmacists and patients. As a successful local affiliate of PHOENIX group, for 15 years, PHOENIX Pharma Bulgaria has been standing side-by-side with healthcare professionals and pharmacists to make sustainable healthcare become reality. The trustful partnership between PHOENIX and Zentiva in Bulgaria has strengthened the market position of both companies.
PHOENIX group’s unique access to pharmacy channels helps Bulgarian pharmacists become aware of Zentiva’s new products. The cooperation program BETTY is a perfect channel to reach out to Bulgarian pharmacists and patients.
"The benefit of the partnership between PHOENIX and Zentiva goes both ways; it is a win-win situation for both parties.” – Aleksandar Vodenicharov, Medical Representative at Zentiva.