Stories

Successful partnership between Comifar / PHOENIX and Zentiva in Italy

Stories

The partnership between Comifar / PHOENIX and Zentiva in Italy benefits both companies as well as pharmacists and patients in Italy.

Comifar, part of PHOENIX group, is a leading pharmaceutical distribution company based in Northern Italy with a market share of approximately 20%. Comifar operates 25 distribution centres. Along with more than 800 “Valore Salute” partner pharmacies, PHOENIX holds a market leading position. Zentiva - with more than 530 years of history - has become a well-known company with a strong brand in Italy.

The trustful partnership between Comifar, part of PHOENIX group, and Zentiva in Italy started back in 2012. It is does not only benefit both companies, but also the patients in Italy granting them access to high-class medicines and valuable information. The cooperation program “Valore Salute”, member of the European PHOENIX Pharmacy Partnership, is a perfect channel to reach out to Italian pharmacists and patients throughout the huge market in Southern Europe and helps maintain Zentiva’s market-leading Position.

“The partnership between Zentiva and Comifar was established many years ago and helps provide the best healthcare solutions to patients. The pillars of this win-win cooperation help both companies raise brand awareness and patient loyalty.” – Davide Russo, National Key Account Manager at Zentiva.