Business Intelligence
Business Intelligence

Portfolio Management:

In order to direct promotional resources to the right regions, the regional distribution of the highest potential of pharmacies and patients is investigated through a representative sample of pharmacies.


Fig. 1: Regions of highest volume and patient potential

On the same sample of pharmacies, patients can be tracked over time to generate insights on the length of their treatment, as well as co-medication patterns and switching patterns. Based on point-of-sales data the relationship between Rx medicines and OTC purchases can be analysed.

Fig. 2: Buying behaviour patterns

Your contactKathrin PotrykusHead of Business Intelligence+49 621 8505-8445k.potrykus(at)