PHOENIX Business Intelligence provides manufacturers with real-time real-world data helping to address key business issues like:
Optimisation of product portfolio, positioning and market access
Supply chain management ensuring product availability
Optimisation of promotional resources
Monitoring of product performance in real-time
PHOENIX is present in 27 European countries including its 164 distribution centres, 2.500 own pharmacies and 12.000 pharmacy cooperation partners. For the largest markets a harmonized dataset is loaded into one database with daily synchronization, and more and more countries are rolling onto it. Pharmaceutical manufacturers can benefit from this real world and real time database in many ways.
